About

Leading capital equipment training and consultancy

Leading capital equipment training and consultancy - In Person Learning

Over 25 years of experience in sales, aftersales and management training

Defama Associates was formed in 1993, by Henry Dennett. The vision was to provide a training and consultancy service to Capital Equipment Industries; specialising in sales, aftersales (parts & service) and customer care for manufacturers and dealers, with an ambition to improve their business performance.
Today the consultancy business specialises in providing assistance to agricultural machinery, construction equipment and professional turf care equipment businesses. More recently it has grown to work with other B2B organisations.
Bespoke packages to suit the needs of the individual, rather than ‘off the shelf’ solutions.
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Why choose Defama?
Defama works closely with clients to construct bespoke packages to suit the needs of the individual, rather than ‘off the shelf’ solutions. We aim to get ‘under the skin’ of your company’s culture and strategy to ensure your course ‘speaks your language’.
The credibility of our trainers is imperative. All of our training consultants are experienced industry professionals who can speak about the business with integrity and credibility.
Our areas of expertise cover:
Our passion is to deliver enjoyable, memorable, training and development courses using imaginative processes and high interactivity. The high quality of our material and trainers is essential for the ongoing success of the business.